Per Show Marketing
The Early Content:
This is the content that sparks the audience to anticipate the upcoming show. Launching as early as possible (first week of rehearsal) I think of this as “making art to sell art.” Here we are trying not to create a clear and accurate representation of the work on stage, but set a vibe and tone for what the show is about.
Dive Deeper:
This is to keep an audience engaged and maybe come back for more. A deeper dive into a unique design element, how the composer uses the music to take us further into the story, what the cast are talking about during the first days of rehearsal. This is a brand loyalty asset.
The music director for this show, Mark Hartman, is a Sondheim aficionado and was able to give us insight into the music theory embedded in the show.
This is a rare deeper dive that also drove ticket sales. The play was very identity driven and we chose to dive head-first into the issues of the play, of which most of the cast had their own personal connections with. The audience responded with enthusiasm.
Keep Up The Buzz:
This is the short and quirky assets that stay in the social media feeds. Clips from the show with review blurbs, back stage antics with the cast/crew, audience response videos. Quick and easy ways to keep attention on the show throughout the run.
Remember the Mannequin Challenge? Our social media director caught on to this trend before it got played out. This post generated free publicity as one of the Star Tribune’s top Minnesota based Mannequin Challenge contributions.
Get at fast and fun look at the rigorous tattoo application for the cast of Romeo and Juliet.
This concept was based on stage drawings we had from the designer. The actor was filmed on green screen and the stage was built and animated in post.
The treatment was developed through conversations with the dramaturg and director on the play’s themes and tone. Some reports from the audience at the time was that this was more influential in their decision to purchase tickets than all the available information that was already available.
Branded Storytelling
Impact and engagement:
A powerful tool in the annual fundraiser is to be able to tell an engaging story about the impact of your work. This is where
Dive Deeper:
This is to keep an audience engaged and maybe come back for more. A deeper dive into a unique design element, how the composer uses the music to take us further into the story, what the cast are talking about during the first days of rehearsal. This is a brand loyalty asset.
The music director for this show, Mark Hartman, is a Sondheim aficionado and was able to give us insight into the music theory embedded in the show.
This is a rare deeper dive that also drove ticket sales. The play was very identity driven and we chose to dive head-first into the issues of the play, of which most of the cast had their own personal connections with. The audience responded with enthusiasm.
Keep Up The Buzz:
This is the short and quirky assets that stay in the social media feeds. Clips from the show with review blurbs, back stage antics with the cast/crew, audience response videos. Quick and easy ways to keep attention on the show throughout the run.
Remember the Mannequin Challenge? Our social media director caught on to this trend before it got played out. This post generated free publicity as one of the Star Tribune’s top Minnesota based Mannequin Challenge contributions.
Get at fast and fun look at the rigorous tattoo application for the cast of Romeo and Juliet.
This concept was based on stage drawings we had from the designer. The actor was filmed on green screen and the stage was built and animated in post.
The treatment was developed through conversations with the dramaturg and director on the play’s themes and tone. Some reports from the audience at the time was that this was more influential in their decision to purchase tickets than all the available information that was already available.