Working with Little Fire is a collaboration. We do not rely on formulas. We develop a content strategy with you that is based on your goals and your messaging.
Per Show Marketing
Make Art to Sell Art:
This is the content that sparks the audience to anticipate the upcoming show. Launching as early as possible (first week of rehearsal) Here we are not aiming at showing exactly what is on stage, but setting a vibe and tone for what the show is about.
Dive Deeper:
This is to keep an audience engaged and maybe come back for more. A deeper dive into a unique design element, how the composer uses the music to take us further into the story, what the cast are talking about during the first days of rehearsal. This is a brand loyalty asset.
The music director for Sunday in the Park with George, Mark Hartman, is a Sondheim aficionado and was able to give us insight into the music theory embedded in the show.
This is a rare deeper dive that also drove ticket sales. The play was very identity driven and we chose to dive head-first into the issues of the play, of which most of the cast had their own personal connections with. The audience responded with enthusiasm.
Keep Up The Buzz:
This is all about fun and exciting content that stay in the social media feeds during the run of a show. Clips from the show with review blurbs, back stage antics with the cast/crew, audience response videos. Quick and easy ways to keep attention on the show throughout the run.
Production gave us one hour of tech rehearsal to film something special. Armed with a rehearsal video of the choreography, I mapped out the camera movement and we nailed it in one take.
Get at fast and fun look at the rigorous tattoo application for the cast of Romeo and Juliet.
This concept was based on stage drawings we had from the designer. The actor was filmed on green screen and the stage was built and animated in post.
Simple treatment with lead actor and marketing copy. Based on a scene from the show and a feel for the themes.
Branded Storytelling
Impact and engagement:
A powerful tool of the annual fundraiser is to be able to tell an engaging story about the impact of your work. Articulating the vision and mission of the organization that connects with your patrons and invites them to join in the work.
Ring the bell
Subscription channels are the current wave of the attention economy and can become a revenue stream, bring in sponsors, and cultivate an audience that is waiting for your next episode. Turn your YouTube channel from an archive of past advertisements into a rich catalogue of content your audience can engage with regardless of what show is on stage.
Spaces is a series developed to help people discover new music and see an artist off stage in their own environment.
Do we still need identity based theaters in 2025? What is the legacy and impact of the longest operating Jewish theater in the country?
This year we took seriously our own commitment to find the places where we were not fully serving the entire community. There was a clear and immediate impact.